Taco Bell - Roosevelts commercial

Summary: Taco Bell raps about only needing dimes to pay for their value menu.

Video:

Description

The ad portrays a lifestyle of bling, but it's an ironic twist on the low prices (79¢ 89¢ 99¢) of some items on their menu. In a reference to the Puff Daddy song "It's All About the Benjamins" ($100 bills), the Taco Bell parody instead sings about Roosevelts (or dimes).

The two-minute version debuted during the 2009 Major League Baseball All-Star Game (July 14, 2009).

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whos the other guy 1 18 Oct, 2009 09:28 AM by kwrubbel

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Ad Basics

Brand
Taco Bell
Year
2009
Title
Roosevelts
Also Known As
None listed
Country
United States
Ad Agency
DraftFCB
Tagline
Why pay more!
Company
Yum! Brands
Product
None listed
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