Dex - Ringtone

Category: commercial

Summary: The Dex guy sings a ringtone.

Video:

Description

Dex is a set of tools for getting local info (yellow pages, search site Dex Knows dexknows.com, and mobile). In this campaign, the Dex service is represented as a physical person.

This ad takes place in a car, and the Dex guy starts giving the address of a place where the businessmen can print and bind their presentation. Since the Dex guy is representative of using a mobile phone to access Dex, he's interrupted by a phone call. After the call is silenced another call comes in, this time vibrating Dex.

The ringtone lyrics:
Sweet like a lollipop
Don't stop
Skakin' up the dancefloor

The ringtone is a free download via Dex's official site.