State Street - SPDR - Buried Treasure

Category: commercial

Summary: A dog brings various items to another dog, but they aren't exactly what the second dog is looking for.

Video:

Music in the commercial

Description

In black & white, the ad uses a dog's mission as a metaphor for finding precise investment information. One dog finds items around a neighborhood street and brings them back to another dog. The items include a soccer ball, a chew toy, a slipper. But it's not until the first dog digs up a bone that the second dog is happy.

"Some things in life need to be precise. Investing is one of them. That's why State Street created SPDR [pronounced 'spider'], a family of ETFs designed to please even the hard to please investor."

Credits

• Executive Creative Director/Copywriter: David Bernstein
• Creative Director/Art Director: Bill Schwab
• Producer: Bob Samuel
• Production Company: Smuggler
• Director: The Guard Brothers
• Executive Producer: Patrick Milling Smith
• Executive Producer: Brian Carmody
• Executive Producer: Lisa Rich
• Executive Producer: Allison Kunzman
• Head of Production: Laura Thoel
• Producer: Gustav Geldenhuys
• DP: Joost Van Gelder
• Production Designer: Laura Pozzaglio
• VFX: Absolute
• VFX Supervisor/Lead Flame Artist: Dirk Greene
• Producer: Sally Heath
• Editorial: The Cutting Room
• Editor: Chuck Willis
• Music: Big Foote
• Composer: Darren Solomon
• Telecine: The Mill
• Colorist: Fergus McCall

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