Levi's - America - Go Forth

Category: commercial

Summary: Walt Whitman's poem "America" is read and scenes of America are shown.

Video:

Music in the commercial

Description

The ad is in black & white, and was filmed in San Francisco and New Orleans. The scenes range from city to rural, and correspond to the words of the poem (which is supposedly an actual recording of Walt Whitman). For example, when "strong" is read, there is a scene with a shirtless guy. And when "love" is read, there's a guy and girl kissing.

Some people are wearing Levi's jeans, but it's more than halfway through the ad that any denim is clearing shown.

Airing in July 2009, the ad also features one theme associated with the 4th of July - fireworks.

The part of the poem included in the ad:

America
Centre of equal daughters, equal sons,
All, all alike endear'd, grown, ungrown, young or old,
Strong, ample, fair, enduring, capable, rich,
Perennial with the Earth, with Freedom, Law and Love

Credits

Cast

None listed

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Levi's (12)

Recent Discussion

Peace511 03/16/2010 at 05:16 AM
Could not have said it better. Amen.
Peace511 03/16/2010 at 05:14 AM
Pathetic desperate attempt to stir up sales. Why show a black man kissing white woman. Won't be buying levi ever. Moneywhore.

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Basics

Brand
Levi's
Year
2009
Title
America
Also Known As
Go Forth
Country
United States
Agency
Wieden+Kennedy
Tagline
None listed
Company
Levi Strauss
Product
None listed
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