Rice Krispies - Childhood is Calling - Nighttime
Summary: A mother gives her daughter a bedtime snack of Rice Krispies cereal.
The commercial is in black & white, except the cereal. The little girl sits on the living room sofa, and is ready to go to bed soon. The mother comes in and present a box of Rice Krispies, milk, and a bowl/spoon. She asks if the girl would like a bedtime snack.
Voice-over: At the end of the day, a bowl of Rice Krispies sounds pretty good. Childhood is calling.