Red Cross - Simple Gestures

Category: commercial

Summary: Shifting animated scenes of people making simple gestures to help others.

Video:

Music in the commercial

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Lyrics used in the commercial

[Instrumental]

Description

The animation style is a cell shading (cartoon) technique for the people, and 3D photo-realistic backgrounds.

The first scene takes place in the autumn. A mother and child walk down a city street. They pass by a downtrodden man, and the kid stops. The mother then offers the man some bread. The scene transitions with a quick movement to a building (some sort of homeless shelter), in which the man is now sitting. On a television is a football (soccer) game. Then scene then transitions again. This scene is in a village, and someone gives the ball to a boy. Another quick transition to a delivery guy bringing water to another village. Then another guy helps a woman who's carrying supplies.

Text:
SIMPLE GESTURES CAN MAKE A DIFFERENCE. MAKE YOURS.

Credits

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Basics

Brand
Red Cross
Year
2009
Title
Simple Gestures
Also Known As
None listed
Country
None listed
Agency
Saatchi & Saatchi
Tagline
Our world. Your move.
Company
IFRC
Product
None listed
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