Red Cross - Simple Gestures
Summary: Shifting animated scenes of people making simple gestures to help others.
Music in the commercial
The animation style is a cell shading (cartoon) technique for the people, and 3D photo-realistic backgrounds.
The first scene takes place in the autumn. A mother and child walk down a city street. They pass by a downtrodden man, and the kid stops. The mother then offers the man some bread. The scene transitions with a quick movement to a building (some sort of homeless shelter), in which the man is now sitting. On a television is a football (soccer) game. Then scene then transitions again. This scene is in a village, and someone gives the ball to a boy. Another quick transition to a delivery guy bringing water to another village. Then another guy helps a woman who's carrying supplies.
SIMPLE GESTURES CAN MAKE A DIFFERENCE. MAKE YOURS.
- Creative Director: Philippe Schwaar
- Art Director: Gabriel Mauron
- Copywriter: Fraser Grant
- TV Producer: Lamar Hawkins
- Digital Producer: Jose Vargas
- Digital Production: B-Tween
- Producer: Cedric Muller
- Producer: Claude Fayolle
- Developer: Mark Winterhalder
- Film Production: Wanda Productions
- Director: Damien Ferrie
- 3D design: Escape Studio
- Post-Producer: Olivier Glandais