Ally Bank - Bike

Category: commercial

Summary: A little girl test rides a bike, but can't go outside a small space.

Video:

Description

In a bland market research center, a girl stands next to a pink bike. A market research guy in a suit (symbolic of a traditional banker) asks her if she'd like to ride the bike. She gladly gets on, but before she can pedal barely a foot, she's stopped by the guy, and he explains she's only allowed to ride in the 4x3 space marked on the ground in red tape. Anything outside of that rectangle and she would need to pay a penalty.

"Even kids know an offer shouldn't come with ridiculous conditions. Why don't banks? We're Ally. A new bank whose No Penalty CD lets you withdraw all your money and bring it anywhere, without a fee. It's just the right thing to do."