General Motors - Reinvention
Summary: GM tells us how their 2009 restructuring will go.
"Let's be completely honest. No company wants to go through this. But we're not witnessing the end of the American car. We're witnessing the rebirth of the American car. General Motors needs to start over in order to get stronger. There was a time when eight different brands made sense. Not any more. There was a time when our cost structure could compete worldwide. Not any more. Reinvention is the only way we can fix this. And fix it we will. So here's what the new GM is going to be. Fewer, stronger brands. Fewer, stronger models. Greater efficiency. Better fuel economy. And new technologies. Leaner, greener, faster, smarter. This is not about going out of business. This is about getting down to business. Because the only chapter we're focused on, is chapter 1."
General Motors was hit hard during the financial meltdown in 2008-2009, because of lingering problems accumulating for years. They filed for Chapter 11 bankruptcy on Monday June 1, 2009, after months of trying to avoid it (government bailout loans, cost-cutting measures, UAW concessions). This ad summarizes the optimism they still have that a new car company can emerge from the ashes.
The commercial starts off showing Central Park in New York City, then shows the city of Detroit. The ad continues, showing images of traditional America scenes (e.g. NFL football) and scenes of people facing adversity. And people overcoming adversity.
The brands GM will be keeping: Chevrolet, Buick, GMC, Cadillac.