ING - Armor
Category: commercial
Summary: A man carries around a number, representing his retirement goal.
Video:
None listed
Description
The man carries an orange number "$1,286,753" which is the amount he and his wife would like to save up before retirement. The number gets knocked around, ran over, caught on fire, and bit by a dog. In the end it's revealed his number is protected by an armored briefcase-like container.
Text:
RETIREMENT
INSURANCE
INVESTMENTS
Your future. Made easier.
INGyournumber.com
Airdate: April 2009
Shoot Location: Santiago, Chile
Credits
- Chief Creative Officer: Marcus Kemp
- ECD/Art Director: Bill Pauls
- ACD/Writer: Eric Van Fossen
- Head of Broadcast: Larry Fox
- Executive Producer: Bob Samuel
- Prod Company: Sandwick Media
- Director: Roenberg
- EP: Bill Sandwick
- Editorial: Whitehouse Editorial
- Editor: Marc Langley
- Producer: Lauren Hertzberg
- Telecine: Company 3
- Telecine: Billy Tabor
- Post/Effects: Absolute
- 3D: Minh Ngyuen-Ba
- Lead Flame Artist/CD: Dirk Greene
- Flame Artist: Mark Wilhelm
- Combustion: Dan Leatherdale
- Combustion: Michael Smith
- Combustion: Mark Epstein
- Combustion: Owen Saward
- Combustion: James 'Krispy' Cornwell
- EP: Sally Heath
- Audio Post (@BBDO Atlanta): Cafeteria
- Music: Big Foote
- Composer: Chris Giordao
- Sound Design: Big Foote
- Sound Designer: Matt Hauser
Cast
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Questions
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