ING - Armor

Category: commercial

Summary: A man carries around a number, representing his retirement goal.

Video:
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Description

The man carries an orange number "$1,286,753" which is the amount he and his wife would like to save up before retirement. The number gets knocked around, ran over, caught on fire, and bit by a dog. In the end it's revealed his number is protected by an armored briefcase-like container.

Text:
RETIREMENT
INSURANCE
INVESTMENTS
Your future. Made easier.
INGyournumber.com

Airdate: April 2009
Shoot Location: Santiago, Chile

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Basics

Brand
ING
Year
2009
Title
Armor
Also Known As
None listed
Country
None listed
Agency
BBDO
Tagline
Your future. Made easier.
Company
ING
Product
None listed
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