Lexus RX - City
Category: commercial
Summary: All the cars and buildings in a traffic jam are carried away.
Video:
Description
The driver of a 2010 Lexus RX navigates an on-board GPS/map system. The ad then goes into a bit of fantasy when the cars around him start to be lifted up, as if in a giant crane game. The buildings also are lifted up.
"Because we can't reinvent traffic, we reinvented how the driver navigates around it."
Credits
- Chief Creative Officer: Chris Graves
- Group Creative Director: Jon Pearce
- Group Creative Director: Gavin Lester
- Executive Producer: Jennifer Weinberg
- Account Supervisor: Kristie Weston
- PRODUCTION COMPANY: RSA
- Director: Carl Erik Rinsch
- Executive Producer: Marjie Abrahams
- Director of Photography: Claudio Miranda
- Line Producer: Annie Johnson
- 1st Assistant Director: Howell Caldwell
- Production Supervisor: Bryan Mitchell
- ANIMATION & VISUAL EFFECTS: Digital Domain
- President of Commercials, Exec. Producer: Ed Ulbrich
- Executive Producer / Head of Production: Karen Anderson
- Visual Effects Supervisor: Jonah Hall
- CG Supervisor: Greg Teegarden
- VFX Producer: Chris Fieldhouse
- VFX Coordinator: Stephanie Escobar
- Previsualization: Simon Dunsdon
- Flame Artist: Jonny Hicks
- Flame Artist: Brian Boungiorno
- Flame Artist: Dave Stern
- Flame Artist: Chris DeCristo
- Flame Artist Assistant: Matthew Bramante
- Nuke Compositor: Rafael F. Colon
- Nuke Compositor: Sven Dreesbach
- Nuke Compositor: Brian Smallwood
- Nuke Compositor: Michael Morehouse
- Digital Artist: Marc Perrera
- Digital Artist: Tim Nassauer
- Digital Artist: Jon Gourley
- Digital Artist: Chris Norpchen
- Digital Artist: Terry Naas
- Digital Artist: Justin Lloyd
- Digital Artist: Jeff Dierstein
- Digital Artist: Adrian Dimond
- Digital Artist: Ruel Smith
- Houdini Artist: James Atkinson
- Matte Paint: Wei Zheng
- Roto Artist: Marianne Magne
- Roto Artist: Mattaniah Yip
- Roto Artist: Tom Piedmont
- Roto Artist: Mike Boden
- Roto Artist: David Wu
- Roto Artist: Kanae Morton
- Roto Artist: Keith Weilmuenster
- On Set Tracker: Scott Edelstein
- Integration Tracker: Som Shankar
- Integration Tracker: Shelley Larocca Courte
- EDITORIAL HOUSE: The Whitehouse
- Editor: Rick Lawley
- Producer: Joni Wright
- MUSIC, SOUND DESIGN & AUDIO POST/MIX HOUSE Location: HUM Music
Cast
None listedMore
Lexus
(14)
Recent Discussion
Darn. Thanks so much Keith.
The official LexusVehicles Youtube user commented: "The music was created/produced at HUM Music specifically for these commercials. Studio/session musicians were utilized. Each music track has different composers. The music is not commercially available."
Questions
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