Lexus RX - Intersection

Category: commercial

Summary: A driver in a 2010 Lexus RX avoids crashing into a truck.

Video:

Description

It's dark out, and the driver turns a corner, looking down at his display. Suddenly a tractor-trailer sounds its horn and the two vehicles nearly crash. Everything goes in slow motion as they go head on. The scene pauses, and the voice-over explains how Lexus can't reinvent the night, but they can design their vehicle to have a windshield display so the driver won't avert his eyes from the road, and advanced headlamps to shine light on an angle.

As the scene replays, the driver is able to swerve to avoid the truck.

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Basics

Brand
Lexus
Year
2009
Title
Intersection
Also Known As
None listed
Country
United States
Agency
Team One
Tagline
Reinventing the vehicle that invented it all.
Company
Toyota
Product
Lexus RX
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