Gatorade - Quest For G
Category: commercial
Summary: King Kevin Garnett and his gallant knights search for the Holy G.
Video:
Music in the commercial
Refer to the music credits below for the music in the ad, but originally the song is from Monty Python and the Holy Grail (which was from the DeWolfe production music library).
The album link - The Album Of The Soundtrack Of The Trailer Of The Film Of Monty Python And The Holy Grail - isn't so much a soundtrack but rather clips from the movie, but you can find the theme music between dialog.
Lyrics used in the commercial
I can't live
If living is without you
I can't give
Can't give any more
Can't live
If living is without you
Can't give
I can't give any more
Description
The quest is a multi-part story, parodying Monty Python and the Holy Grail, but playing on the characteristics of Gatorade as a thirst quencher and the skills of the athletes on the quest (basketball, baseball, volleyball, gymnastics, race car driving, dancing, and running). Most of the athletes get to show off their athletic skills in one way or another, except for Usain Bolt, whose ego grows too big because of his dominance in the sprint events at the 2008 Olympics.
Credits
- Global Director of Media Arts: Lee Clow
- Executive Creative Director: Rob Schwartz
- GCD/Copywriter: Jimmy Smith
- ACD/Copywriter: Donna Lamar
- ACD/Copywriter: Patrick Almaguer
- ACD/Art Director: Javier Castillo
- ACD/Art Director: Blake Kidder
- ACD/Art Director: Jayanta Jenkins
- Agency Executive Producer: Sarah Patterson
- Production Company: @radical.media
- Director: Tarsem
- Executive Producer: Tommy Turtle
- Production Manager: Ray Leakey
- President: Frank Scherma
- Editorial Company: Rock Paper Scissors
- Senior Editor: Angus Wall
- Editor: Damion Clayton
- Editor: Aristides Zamora
- Post Production: The Mill
- Post Executive Producer: Ben Hampshire
- Post Producer: Lee Pavey
- Lead Flame Artist: Chris Knight
- Lead Flame Artist: Ant Walsham
- Combustion: Mike Plescia
- Musical Artist: RZA
- Music: Elias Arts
- Composer: Chris Kemp
- Executive Creative Director (Elias Arts): Jonathan Elias
- Creative Director (Elias Arts): Dave Gold
- Executive Producer (Elias Arts): Ann Haugen
- Graphics: Buck
- Creative Director (Buck): Ryan Honey
- Executive Producer (Buck): Maurie Enochson
- Producer (Buck): Nick Terzich
- Art Director (Buck): Bradley Munkowitz
- Designer/Illustrator: Ian Kim
- Designer/Illustrator: Joe Mullen
- Animator: Jake Portman
- Mix: Eleven Sound
- Executive Producer (Eleven Sound): DJ Fox-Engstrom
- Mixer: Jeff Payne
- Sound Designer: Brian Emerich
Cast
- Kevin Garnett ... King Garnett the Glorious
- Derek Jeter ... Sir Jeter the Gifted
- Jimmie Johnson ... Sir Jimmie the other Gifted
- Usain Bolt ... Sir Bolt the Gutsy / Sir Bolt's pet Ego
- Misty May ... The Two headed, Three legged Knight
- Kerri Walsh ... The Two headed, Three legged Knight
- Alicia Sacramone ... Alicia the Girl who made horse-trotting noises
- Kareem Abdul-Jabbar ... Cap the Legend
- Jabbawockeez ... Bridge Guards
- Michael Jordan ... Voice
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