Cars.com - David Abernathy

Category: commercial

Summary: David Abernathy may be the most confident guy in the world but even he needs to do research at cars.com to feel confident about buying a new car.

Video:

Description

This ad shows highlights from David Abernathy's life to illustrate how amazingly confident he is. At birth he shook the doctor's hand. At three he used pie charts and a projector to successfully negotiate a later bedtime. In elementary school he approached an older girl and handed her his phone number simply saying, "Call me". She did. As a fourth grader he rushed into the burning school to save the class goldfish and rabbit. Immediately after high school he applied for the position of dean at Princeton. At 24 he was somehow able to perform a successful heart operation with a ball point pen in a crowded opera house. As he pulls up to the car dealership he is visibly nervous until he uses his phone to check some facts on cars.com. After he visits cars.com his confidence is restored and he is able to get the right car at the right price.

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Basics

Brand
Cars.com
Year
2009
Title
David Abernathy
Also Known As
None listed
Country
United States
Agency
DDB
Tagline
Confidence Comes Standard.
Company
Classified Ventures, LLC
Product
None listed
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