Samuel Adams - Chapter 11 - "The Light"

Category: commercial

Summary: This chapter focuses on the formulation of Sam Adams Light.

Video:

Music in the commercial

Description

This chapter focuses on the initial creation of Sam Adams Light.

Text:
"In January 2005
Sam Adams Light became the first
American light beer to ever win a medal at a
major german beer tasting competition.
There was no light beer category."

Part of an educational documentary style series of ads which were not released in order.

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More

Samuel Adams - 30 Years of Boston Lager Samuel Adams - Chapter 10 - "What's Brewing" Samuel Adams - Chapter 18 - "Grand Slam! "

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Basics

Brand
Samuel Adams
Year
2005
Title
Chapter 11 - "The Light"
Also Known As
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Country
None listed
Agency
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Tagline
Take pride in your beer.
Company
The Boston Beer Company
Product
None listed
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