Coca Cola - Avatar

Category: commercial

Summary: People in a city appear as their online avatars.

Video:

Music in the commercial

Lyrics used in the commercial

I've been standing on a corner
Since a quarter after seven
I thought you were too good to be true
All my life I had believed that angels only lived in heaven
I was watching all the people
Passing by me going places
Just the loneliest guy in the town
Looking for a friendly smile
But all that I could see were faces
The way my cup of love was overflowing
I knew the stranger in the crowd
And I would be strangers no more

Related music

Description

Appearing as video game characters and website profile avatars, people do everyday activities. They hide behind their electronic devices.

But then one guy encounters a troll in a cafe, and when they both go for a bottle of Coke, the troll turns into a young woman. The soft drink allows them to connect in the real world.

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Basics

Brand
Coca Cola
Year
2009
Title
Avatar
Also Known As
None listed
Country
United States
Agency
Wieden+Kennedy
Tagline
Open happiness
Company
Coca Cola
Product
None listed
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