Heineken - Expedition Leader

Category: commercial

Summary: John Turturro gives out some hard to articulate advice.

Video:

Music in the commercial

Song: Wet Ankles by RJD2

Description

While attending a function at the Rose Center for Earth and Space, John Turturro shares some Heineken wisdom. Looking down at the green bottle in his hand he begins speaking, "This is a compass and you son, are the navigator." As he walks around the planetarium he continues, "Every man is the leader of his own expedition. A reconnoiter of his own uncharted potential. No destination is the destination of the undestinated. But He who wanders with purpose has no purpose to wander. This is not a beer. This is a compass so navigate wisely. Don't get lost."

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Basics

Brand
Heineken
Year
2009
Title
None listed
Also Known As
Expedition Leader
Country
United States
Agency
Wieden+Kennedy
Tagline
Give Yourself a Good Name
Company
Heineken
Product
None listed
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