Pepsi - Pass

Category: commercial

Summary: This ad pays tribute to the cultural, political, and musical changes that occurred in Western culture during the 20th century.

Video:

Music in the commercial

Lyrics used in the commercial

People try to put us down
talkin bout my generation
Just because we get around
talkin bout my generation
Things they do look awful cold
talkin bout my generation
I hope I die before I get old
talkin bout my generation

This is my generation
This is my generation, baby
...

Description

The ad starts in a drugstore around the beginning of the 20th century, highlighting the conservative nature of the time. Then shown is the get up and go of the roaring twenties. Next the relief of ending WW2 is highlighted. A 50’s drag race is followed by the psychedelic sixties. A quick tour of the disco gives way to break dancing in the streets. The montage ends with a man crowd surfing after breaking through the Berlin wall and the text: "every generation refreshes the world. now it’s your turn.", being displayed.

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Basics

Brand
Pepsi
Year
2009
Title
Pass
Also Known As
None listed
Country
United States
Agency
TBWA\Chiat\Day
Tagline
every generation refreshes the world.
Company
PepsiCo
Product
None listed
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