Chevrolet - Silverado - Higher Voice

Category: commercial

Summary: Howie inquires about a man's new truck.

Video:

Description

Howie notices a man in a vest and plaid shirt wiping some dirt off the hood of his truck and asks him if it is new. The man, trying to act manly and rugged responds in a forced deep voice, "Yep, a real trucker’s truck and real trucker’s stuff. You know truckers." When Howie asks, "How is it on gas?" the man’s voice becomes much higher as he responds "19 highway". Surprised Howie asks "V-8?" to which the man answers, "They said V-6." Howie smiles and tells the man, "Have fun being a real trucker." As Howie gets back into his truck the voicover states, "Tundra's V-6 offers an EPA estimated 19 highway Silverado's V-8 offers 21."

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Basics

Brand
Chevrolet
Year
2009
Title
Higher Voice
Also Known As
Trucker
Country
United States
Agency
Campbell-Ewald
Tagline
America's best truck
Company
General Motors
Product
Silverado
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