Nike - Jordan / Jumpman 23 - Simple Math

Category: commercial

Summary: Football players are shown practicing as the BCS ranking formula is explained.

Video:

Description

Various football players and teams prepare for their shot at a national title. As they are shown practicing, doing different drills as well as strength and conditioning exercises, the voice over explains how the BCS calculates their rankings. The text, "Success is not calculated. It’s earned." then appears on the screen. The commercial leaves on with the sense that there must be a better way to determine who has the right to play in the national championship game.

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Basics

Brand
Jordan / Jumpman 23 Nike
Year
2008
Title
Simple Math
Also Known As
None listed
Country
United States
Agency
Wieden+Kennedy
Tagline
Become legendary
Company
Nike
Product
None listed
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