Nike - Jordan / Jumpman 23 - Simple Math
Summary: Football players are shown practicing as the BCS ranking formula is explained.
Various football players and teams prepare for their shot at a national title. As they are shown practicing, doing different drills as well as strength and conditioning exercises, the voice over explains how the BCS calculates their rankings. The text, "Success is not calculated. It’s earned." then appears on the screen. The commercial leaves on with the sense that there must be a better way to determine who has the right to play in the national championship game.
- Director: Mark Romanek