Levi's - Loyal

Category: commercial

Summary: A thief steals a pair of Levi's that are hanging off a balcony, and finds his actions are being controlled by the pants.

Video:

Music in the commercial

Song: Superstition by Stevie Wonder

Lyrics used in the commercial

Very superstitious
Nothing more to say
Very superstitious

Description

A couple is at a hotel getting ready to go out for the night. While nobody's looking a guy on the street jumps up and takes the jeans from the balcony. He puts them on, but immediately feels the effects of whatever voodoo the Levi's possess. As the rightful owner moves around the motel room, the pilfered pants mimic his actions. This leads the thief to bump into strangers, cars, and everything else in his way as he journeys through streets and subways and parking lots. Eventually he can't take any more and returns the jeans, with the owner being none the wiser.