Apple - Mac - Throne
Summary: PC feels like a king because he thinks PC users will stick with PCs because he says switching computers would be a hassle.
Music in the commercial
PC sits on a throne dressed like a king. "Well, you know. Vista's something of a hassle, but switching computers is an even bigger hassle."
Mac counters this by saying that a PC owner can bring their computer into an Apple store and when they buy a Mac, an Apple Genius will transfer the person's files for free.