Apple - Mac - Throne commercial

Summary: PC feels like a king because he thinks PC users will stick with PCs because he says switching computers would be a hassle.

Video:

Music in the commercial

Song: Having Trouble Sneezing by Mark Mothersbaugh

Description

PC sits on a throne dressed like a king. "Well, you know. Vista's something of a hassle, but switching computers is an even bigger hassle."

Mac counters this by saying that a PC owner can bring their computer into an Apple store and when they buy a Mac, an Apple Genius will transfer the person's files for free.