HP - E-Donor - Evolve
Category: commercial
Summary: A broken laptop turns into a tricycle
Video:
Music in the commercial
Lyrics used in the commercial
Years of decay will make a mess of me
Description
A laptop in a garage falls to the floor and breaks into pieces. The pieces shift around and form into a tricyle which then rolls out of the garage.
Text:
There is an afterlife for your old technology.
Help it evolve by becoming an E-Donor.
Credits
- Creative Director: Jonathan Notaro
- Executive Creative Director: Steve Simpson
- Partner: Steve Simpson
- Group Creative Director: Hunter Hindeman
- Group Creative Director: Rick Condos
- Group Creative Director: John Coyne
- Art Director: Tim Semple
- Head of Broadcast Production: Cindy Fluitt
- Associate Partner: Cindy Fluitt
- Producer: Jon Drawbaugh
- Production company: Brand New School
- Director: Jonathan Notaro
- Executive Producer: Danny Rosenbloom
- Cinematographer: Marcelo Durst
- VFX Supervisor: Eric Pascarelli
- Storyboard Artist: William Rosado
- Storyboard Artist: Brian Wilcox
- Line Producer: David Wolfson
- Production Supervisor: Jane Van Dyke
- CG Supervisor: Vadim Turchin
- 3D Lead: Mike Marsek
- 3D Lighting: Iggy Ayestaran
- 3D Lighting: Aditi Kapoor
- 3D Animation: Mike Garcia
- 3D Animation: Matt Guzzardo
- 3D Modeling: Adam Rosenzweig
- 3D Tracking: Han Ho
- 3D Tracking: John Kalaigian
- Flame Artist: Mark French
- Compositor: Marion Ennis
- Compositor: Scott Winston
- Editor: Erik Barnes
- Senior Producer: Devin Brook
- Telecine: Company 3
- Colorist: Stefan Sonnenfeld
- Sound design: Color
- Designer: Josh Abbey
Cast
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HP
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