Audi - R8 - Construction
Summary: An Audi R8 is assembled.
Music in the commercial
The R8 is shown being constructed, the people assembling it appearing as blurs. The process takes over a day, and during the night lasers point at the car. The next day the final touches are applied and the lights turn on, fading the screen to white.
The slowest car we've ever built
Vorsprung durch Technik
The "slowest car" refers to the care taken in building it, not the speed the vehicle can go.
- Executive Creative Director: John O'Keefe
- Creative Director: Nick Kidney
- Creative Director: Kevin Stark
- Creative: Andy Clough
- Creative: Richard McGrann
- Agency Producer: Jane Bessey
- Director: Olivier Gondry
- Production Company: Partizan
- Post Production: The Mill
- Sound: Wave Studios