Heinz Deli Mayo - Mum
Summary: A New York deli man takes the place of a mother preparing lunch for the family.
The scene plays out as if it's a typical nuclear family, but the mum in this family is a New York deli man. He gives the children their meals before they go off to school. As the husband is about to go to work, the deli man says "Ain't you forgettin' somethin'?" He remembers and gives his 'wife' a kiss goodbye.
The advert proved to be controversial and was pulled less than week after first airing in the UK.