AIG - Karaoke commercial

Summary: A man sings "Build Me Up Buttercup" in a karaoke bar.

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Music in the commercial

Lyrics used in the commercial

Why do you build me up
Buttercup, baby, just to let me down
And mess me around
I need you (I need you) more than anyone, darlin'
You know that I have from the start
So build me up
Buttercup, don't break my heart

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Description

The man screeches out the song, but the crowd gets into it and everybody is having a good time.

"Singing can reduce stress and add 15 years to your life. So live longer, retire stronger, never outlive your money."

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Ad Basics

Brand
AIG
Year
2007
Title
None listed
Also Known As
Karaoke
Country
United States
Ad Agency
None listed
Tagline
The strength to be there.
Company
AIG
Product
None listed
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