Mountain Dew - Tug of War

Category: commercial

Summary: People from across the country participate in a three-way tug of war.

Video:

Music in the commercial

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Hendrix's famous Woodstock guitar rendition of the national anthem.

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Description

The spot starts with a camper being awoken by a taut rope. The scenes shifts to different locations around the country where people are pulling on the rope in a giant tug of war.

Text:
WHICH ONE ARE YOU PULLING FOR?
vote at dewmocracy.com
until 7/31

The dewmocracy.com site allows you to vote for one of three potential new flavors: Supernova, Voltage, and Revolution.

Credits

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Cast

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Recent Discussion

archive 07/11/2008 at 06:53 PM
[MMom] I still can not believe that as a nation of people who love to espouse their undying gratitude for "the troops" no one save a few seem to care that the song that symbolizes everything that they are fighting and dying for this very minute is being used to hawk some soda pop.
archive 06/22/2008 at 03:20 PM
[Dan] One of the worst commercials i've ever seen.

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Basics

Brand
Mountain Dew
Year
2008
Title
None listed
Also Known As
Tug of War
Country
United States
Agency
None listed
Tagline
None listed
Company
PepsiCo
Product
None listed
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