Nike - Bo Knows

Category: commercial

Summary: Various athletes talk about the sports Bo Jackson knows

Video:

Description

Bo Jackson is shown swinging at pitches in baseball game and baseball player Kirk Gibson walks by and says, "Bo knows baseball." Bo is then shown running and quarterback Jim Everett says, "Bo knows football". He is shown playing basketball and Michael Jordan says, "Bo knows basketball too". Bo Jackson is then shown playing tennis and John McEnroe asks, "Bo knows tennis?” Bo is then shown checking someone in ice hockey after which Wayne Gretzky skates up and instead of saying the standard "Bo knows" line he just shakes his head and says "no". Bo is shown working out and then a group of weightlifters says Bo knows weights. Bo is then shown trying unsuccessfully to play guitar to which Bo Diddley responds, "Bo, you don't know diddley".

Text:
Cross Training by Bo Jackson
Music by Bo Diddley

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Basics

Brand
Nike
Year
1990
Title
Bo Knows
Also Known As
None listed
Country
United States
Agency
Wieden+Kennedy
Tagline
Just do it
Company
Nike
Product
None listed
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