National Grid - Polar Bear

Category: commercial

Summary: A polar bear tags along with kids.

Video:

Music in the commercial

Written for the commercial. Vocals by Melanie Horsnell

Lyrics used in the commercial

We can play
We can live as friends
Every day
Quietly I see
How it seems to be
How I live this life
What it means to me

Description

National Grid, the power company, uses a polar bear (Floe) as an example of how our environment is changing, and has set up a website - nationalgrid.com/floe - where one can interact with a virtual Floe and find out more about one's impact on the environment.

In this ad, the polar bear is found in a library, in a pool, in a crosswalk of a street, and on the sidewalk of a street.

Credits

None listed

Cast

None listed

Recent Discussion

archive 05/31/2008 at 09:04 PM
[Wiki] Nice fantasy. If it were real these kids would be tasty snacks.
splendAd Admin keith 05/30/2008 at 10:50 AM
Received info from the agency and music house (Nylon), and found out the singer is Melanie Horsnell. Updated above.

View Discussion in Forum View

Questions

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Basics

Brand
National Grid
Year
2008
Title
None listed
Also Known As
Polar Bear
Country
United States
Agency
Mullen
Tagline
The power of action.
Company
National Grid
Product
None listed
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