Sony - Tumble - OLED
Summary: A professional camera falls down a mountain and turns into consumer Sony HD products, ending with the OLED TV.
Music in the commercial
The HD camera breaks into various Sony HD products on its trip down the mountain: Blu-ray DVD players, camcorders, Vaio laptops, digital cameras, and OLED flat panel TVs.
The voice-over explains, "All we know is in all we do."
- Executive Creative Director: William Gelner
- Creative Director: Tyler Hampton
- Creative Director: Gavin Milner
- Art Director: Lindsey Aqurno
- Copywriter: Jordan Chouteau
- Senior Agency Producer: Colleen Wellman
- Production Company: Anonymous Content
- Director: Andrew Douglas
- Executive Producer: Andy Traines
- Head of Production: Sue Ellen Clair
- Producer: Paul Ure
- Editorial Company: Rock Paper Scissors
- Editorial: Adam Pertofsky
- Special Effects: The Mill