Oxfam - Be Humankind

Category: commercial

Summary: An animated woman uses her voice to fight injustice, represented as a giant monster.

Video:

Music in the commercial

Song: New Born by Muse

Description

Using animation, the advert opens up with a newspaper headline "Another Asian flood" coming to life as critters and walking down the street. A woman sees this and news about poverty on the television, and notices all the bad news is congregating down the street into one big monster of injustice.

She opens her mouth and a white light shoots at the injustice. Others join her, and the injustice starts to turn into rainbows.

The voice-over: Be aware. Be moved. Be involved.

Credits

Cast

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Basics

Brand
Oxfam
Year
2008
Title
Be Humankind
Also Known As
None listed
Country
United Kingdom
Agency
Rainey Kelly Campbell Roalfe Y&R
Tagline
Be humankind
Company
Oxfam International
Product
None listed
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