Volkswagen - Hoff
Summary: Max the VW Beetle interviews David Hasselhoff.
Music in the commercial
Hasselhoff sings this line from his song, and Max follows up with a new line "You're a Euro sensation."
Lyrics used in the commercial
I've been looking for Freedom
The Baywatch and Knight Rider star also pursued a singing career, and Max mentions how big Hasselhoff is in Europe. The Hoff counters that VWs are even bigger there, and in China and Brazil. Max jabs "You're not so big in Brazil."
Huge in Europe.
- Executive Creative Director: Andrew Keller
- Executive Creative Director: Rob Reilly
- Creative Director: Tony Calcao
- Senior Integrated Producer: Chad Hopenwasser
- CD/Copywriter: Scott Linnen
- Copywriter: Dave Schiff
- Art Director: Colin Kim
- Art Director: Alex Burnard
- Production Company: The Directors Bureau
- Director: Roman Coppola
- Executive Producer: Melissa Culligan
- Line Producer: Youree Henley
- Editorial Company: Final Cut
- Editor: Eric Zumbrunnen
- Audio/Sound Design: Lime Studios
- Mixer: Sam Casas
- Music: Beacon Street Studios
- VFX: Zoic Studios