Volkswagen - Bobby Knight
Summary: Max the VW Beetle interviews Bobby Knight.
Former college coach Bobby Knight walks onto the set of a mock talk show, to be interview by Max the talking Beetle.
They compare achievements, and things are going well, until Max says "Well at least one of us is winning a title this year." The coach, known for his temper, loses his cool and throws the chair he's sitting in. "I may not be retired," says Knight as he storms off.
Best Resale Value Brand 2008.
- Creative Director: Tony Calcao
- Creative Director: Scott Linnen
- Copywriter: Omid Farhang
- Art Director: Tom Zukowski
- Production Company: The Directors Bureau
- Director: Roman Coppola
- Executive Producer: Melissa Culligan
- Line Producer: Youree Henley
- Editorial Company: Final Cut
- Editor: Carlos Arias
- Audio/Sound Design: Lime Studios
- Mixer: Sam Casas
- Music: Beacon Street Studios
- VFX: Zoic Studios