Allstate - Tail Lights - From Where You Are

Category: commercial

Summary: Car after car of teenagers drive down a road, and don't come back.

Video:

Music in the commercial

Lyrics used in the commercial

So far away from where you are
Standing underneath the stars
And I wish you were here

I miss the years that were erased
I miss the way the sunshine would light up your face
I miss all the little things I never thought that they'd mean everything to me
Yeah, I miss you
And I wish you were here

Description

On a desert road, a line of cars drive spaced close together. Inside each car are teens, doing normal teen things. Some horsing around, others driving cautiously.

But all those cars represent a sad fact. The voice-over explains, "Every year nearly 6000 teenagers go out for a drive. And never come back. Just talking to them can change that."

At the Allstate site, you can view the Parent-Teen Driving Contract, which includes information about teen crash rates, and other factors, and let's the parents and teens set their own agreement.

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Basics

Brand
Allstate
Year
2007
Title
Tail Lights
Also Known As
From Where You Are
Country
United States
Agency
Leo Burnett
Tagline
You're in good hands
Company
Allstate
Product
Allstate Parent-Teen Driving Contract
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