DirecTV - New Paradigm

Category: commercial

Summary: Cable company executives brainstorm ways to compete with DirecTV - Idea: Paradigm shift.

Video:

Description

The scene takes place at "CABLE headquarters" outside a large boardroom. The executives are on break, and one of them is giving a pep talk to two others. He likes using buzzwords and his suggestion for competing with DirecTV is to create a paradigm shift.

"A shift to what?" the businesswoman asks.

His answer is a straight-faced "To a new paradigm." He pats them on that back and walks off.

Voice-over: "Get the most sports in HD anywhere."

Credits

Cast

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DirecTV (14)

Recent Discussion

machinegunna 04/28/2009 at 02:15 PM
Who is the redhead who plays the businesswoman in this ad?
archive 05/27/2008 at 08:56 PM
[Kevin] Has anyone found the latest Directv commercial where they talk about "changing customers" because they complain too much?

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Basics

Brand
DirecTV
Year
2008
Title
New Paradigm
Also Known As
None listed
Country
United States
Agency
Deutsch
Tagline
None listed
Company
DirecTV Group
Product
None listed
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