DirecTV - New Paradigm commercial

Summary: Cable company executives brainstorm ways to compete with DirecTV - Idea: Paradigm shift.

Video:

Description

The scene takes place at "CABLE headquarters" outside a large boardroom. The executives are on break, and one of them is giving a pep talk to two others. He likes using buzzwords and his suggestion for competing with DirecTV is to create a paradigm shift.

"A shift to what?" the businesswoman asks.

His answer is a straight-faced "To a new paradigm." He pats them on that back and walks off.

Voice-over: "Get the most sports in HD anywhere."

Credits

• President, Chief Creative Officer: Eric Hirshberg
• EVP, Group Creative Director: Michael Kadin
• Copywriter: Cary Ruby
• Art Director: Erick Mangali
• SVP, Director of Integrated Production: Tom Dunlap
• Producer: Dominique Anzano
• SVP/Executive Producer: Victoria Guenier
• Production company: GO Film/NY
• Director: Christopher Guest
• Director of Photography: Barry Peterson
• Executive Producer: Gary Rose
• Producer: Leah Fleischmann
• Editorial: SpotWelders
• Editor: Haines Hall
• Assistant Editor: Paul Sabater
• Executive Producer: David Glean
• Post: Sea Level
• Online Artist: Glen Bennett
• Music: HUM Music
• Composer: Garron Chang
• Creative Director: Alex Kemp
• Producer: Chanel Scott
• Audio: POP Sound
• Mixer: Stephen Dickson
• Assistant Engineer: Nick Bozzone

Cast

• John Michael Higgins ... Cable Exec
• Don Lake ... Cable Exec

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