DirecTV - Louder commercial

Summary: Cable company executives brainstorm ways to compete with DirecTV - Idea: Louder channels.

Video:

Description

The scene takes place at "CABLE headquarters" in a large boardroom, and a bunch of executives are brainstorming.

"People, DirecTV has way more HD channels than we do. What can we possibly say to keep our customers..."

Another exec interrupts: "Allow me to answer that." He suggests their channels be louder, and starts shouting "Hello! This is the nightly news!" He then holds up a chart the wrong way and says their sales will go up 800%.

Text:
You deserve better than Cable.
MOST HD CHANNELS

Credits

• President, Chief Creative Officer: Eric Hirshberg
• EVP, Group Creative Director: Michael Kadin
• Copywriter: Cary Ruby
• Art Director: Erick Mangali
• SVP, Director of Integrated Production: Tom Dunlap
• Producer: Dominique Anzano
• SVP/Executive Producer: Victoria Guenier
• Production company: GO Film/NY
• Director: Christopher Guest
• Director of Photography: Barry Peterson
• Executive Producer: Gary Rose
• Producer: Leah Fleischmann
• Editorial: SpotWelders
• Editor: Haines Hall
• Assistant Editor: Paul Sabater
• Executive Producer: David Glean
• Post: Sea Level
• Online Artist: Glen Bennett
• Music: HUM Music
• Composer: Garron Chang
• Creative Director: Alex Kemp
• Producer: Chanel Scott
• Audio: POP Sound
• Mixer: Stephen Dickson
• Assistant Engineer: Nick Bozzone

Cast

• Ed Begley Jr. ... Cable Exec
• John Michael Higgins ... Cable Exec
• Don Lake ... Cable Exec

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