New Balance - Park Bench

Category: commercial

Summary: A guy sits on a park bench watching runners going by, regretting his decision to stop running.

Video:

Description

"You broke up with running last week. And now you see running everywhere. Looking really, really good."

The guy on the park bench recently "broke up" with running, and now he notices people running wherever he goes.

This ad is for the 768 stability system: "Optimal support for long, stable relationships with running."

Part of the LOVE/hate campaign. "Love running more."

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Basics

Brand
New Balance
Year
2008
Title
Park Bench
Also Known As
None listed
Country
United States
Agency
BBDO
Tagline
LOVE/hate. This is the new balance
Company
New Balance Athletic Shoe, Inc.
Product
New Balance 768
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