GEICO - Mrs. Butterworth commercial

Summary: Mrs. Butterworth helps tell the story of GEICO customer Andrea Barrow.

Video:

Description

Andrea Barrow (Real Person) sits on her couch with the animated Mrs. Butterworth (Talking Syrup Bottle) placed next to her on the cushion.

Andrea: One day a rock chipped the windshield on my car.
Mrs. Butterworth: Oh dear, broken glass sends shivers down my bottle.
Andrea: I filed my claim at geico.com and scheduled an appointment.
Mrs. Butterworth: It was a piece of cake. Or maybe more like hot pancakes.
Andrea: A repairman came right to my house and fixed my baby like new.
Mrs. Butterworth: Now I feel rich, thick and buttery too.
Voice-over: GEICO, real service, real savings.
Mrs. Butterworth: Oh ho ho. Someone has put a logo right over my face.

Part of the "translate" campaign, in which celebrities tell the stories of real GEICO customers.

Credits

Creative Director: Steve Bassett
Copywriter: Bob Meagher
Art Director: Adam Stockton
Agency Producer: Holly Flaisher
Production Company: Smuggler
Director: Chris Smith
Director of Photography: Toby Irwin
Executive Producer: Patrick Milling Smith
Executive Producer: Brian Carmody
Editorial Company: SpotWelders
Editor: Dick Gordon
Telecine: Nice Shoes
Animation: Buster Design
ECD/EP (Animation): Jonas Morganstein
Audio Post: Rainmaker Studios
Post Production: RIOT

Cast

Andrea Barrow ... Herself

More commercials

GEICO (30)

Comments

Henry April 16, 2008 07:15

Andrea Barrow is so very beautiful.

Bill April 21, 2008 00:55

Who does the Mrs. Butterworth voice?

travis May 04, 2008 20:54

Yeah, I want to know too. Are they just reproducing Mary Kay Bergman's voice or is it a new one??

GlennG May 31, 2008 20:29

This is one of the best of GEICO's "Real Person" series, especially the end bit with the logo. I hope they let the cavemen and gecko lines die soon for their own legacy's sake. They are getting so old.

tapoutrightnow@aol.com June 10, 2008 22:04

Ok, ok... This commercial may be one of the best "translate" series Geico commercials. HOWEVER, the very idea of this whole ad campaign is BAD. Especially the one where Peter Frampton or whatever the hell is playing the guitar and singing in high pitches of annoying noise. And that one with James Lipton makes me want to reach through the screen and strangle that pompous bastard!