Beck's - Different By Choice - Gravity
Summary: Cultural groundbreakers used as a backdrop to promote Beck's - gravity version.
Music in the commercial
Beck's uses pop culture iconoclasts to highlight how different is good. In this version of the ad, the scenes include: A painter dripping paint on a canvas, referencing the style of Jackson Pollock. Punks with spiked hair mohawks. Archive footage of an original Volkswagen Beetle being revealed as it spins on a podium. A guy overlooking New York City. Someone using a wingsuit to glide off a mountain/cliff.
THE PAINTERS WHO SAID NO TO BRUSHES
THE GUYS WHO SAID NO TO POP CULTURE
THE CAR THAT SAID NO TO BIG
THE CITY THAT SAID NO TO SLEEP
THE MAN WHO SAID NO TO GRAVITY
THE BEER THAT SAID NO TO COMPROMISE
NO TO ANYTHING BUT ALL NATURAL INGREDIENTS