Beck's - Different By Choice - Gravity commercial

Summary: Cultural groundbreakers used as a backdrop to promote Beck's - gravity version.

Video:

Music in the commercial

Song: Shiva's R&R Dub by Arling & Cameron

Description

Beck's uses pop culture iconoclasts to highlight how different is good. In this version of the ad, the scenes include: A painter dripping paint on a canvas, referencing the style of Jackson Pollock. Punks with spiked hair mohawks. Archive footage of an original Volkswagen Beetle being revealed as it spins on a podium. A guy overlooking New York City. Someone using a wingsuit to glide off a mountain/cliff.

Text:
THE PAINTERS WHO SAID NO TO BRUSHES
THE GUYS WHO SAID NO TO POP CULTURE
THE CAR THAT SAID NO TO BIG
THE CITY THAT SAID NO TO SLEEP
THE MAN WHO SAID NO TO GRAVITY
THE BEER THAT SAID NO TO COMPROMISE
NO TO ANYTHING BUT ALL NATURAL INGREDIENTS

Credits

None listed

Cast

None listed

Comments

Joshua Heller March 17, 2008 18:14

Isn't it odd to use Hitler's "People's Car" as the "Car that said no to big"?/

mike March 20, 2008 02:04

does anyone know what song that is?

Keith March 20, 2008 08:45

mike, look above in this page to the Music section where it says the song is "Shiva's R&R Dub" by Arling & Cameron

tracy March 23, 2008 19:50

What in the world is that man who said no to gravity wearing?!?

tracy March 23, 2008 19:51

And how do I get one of those?

Sean Woods March 23, 2008 23:31

Tracy it's his underware! Would you like to borrow mine lol

brefni March 25, 2008 20:29

yes

bob April 04, 2008 18:58

The skydiver is wearing a wing suit-allows him to slow his vertical fall speed from about 120 mph to around 80 or maybe less (not really sure). Go check out jetman on youtube: http://www.youtube.com/watch?v=bEXxkWXncuo

Jetman goes a step farther with a jetpack (no kidding! a real jetpack!)

buzz April 15, 2008 00:24

this is a great country

Brad May 17, 2008 09:37

This is an very cool and innovative piece of music