Michelin - Never Gonna Let You Go

Category: commercial

Summary: The Michelin Man hand inspects tires to the tune of "Never Gonna Let You Go".

Video:

Music in the commercial

Buy song from iTunes

The original had vocals by Joe Pizzulo and Leeza Miller. Not sure if the commercial version is the same.

Lyrics used in the commercial

I'm never gonna let you go
Gonna hold you in my arms forever
Gonna try to make up for the times I hurt you so
Never gonna let you go

Description

"At Michelin, our tires are rigorously tested. They're laser-checked. X-rayed for structural integrity. And finally no tire leaves the factory without a thorough hand inspection."

"Never Gonna Let You Go" starts playing, and a disco mirror ball spins, shining spinning spotted light around the factory. The Michelin Man caresses the tire as he inspects it. He starts to tear up a little as he hands it off to be released. But then another one arrives to inspect, which puts a smile back on his face.

Credits

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Cast

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Basics

Brand
Michelin
Year
c. 2006
Title
None listed
Also Known As
Never Gonna Let You Go
Country
United States
Agency
None listed
Tagline
A better way forward
Company
Michelin
Product
None listed
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