GE Healthcare - Love Story

Category: commercial

Summary: A man creates a chain reaction that injures many people while trying to get the attention of a girl

Video:

Music in the commercial

Description

In rural China a man, who is working as an outdoor vendor, notices a woman get out of a van. He tries to get her attention and grabs some flowers to give to her. He then tries to make his way across the street to give them to her but gets knocked over by a bicycle passing by. He falls on to a table, which collapses and knocks over some sticks which knock over baskets and eventually some nearby scaffolding falls down onto the street. The man is then shown in a hospital while the doctor is looking at his x-rays. The doctor turns out to be the woman he was trying to give the flowers to. In the last shot we see many people with minor injuries in the waiting room, including a small goat.

Text:
Healthcare Re-imagined

Credits

• Chief Creative Officer: David Lubars
• Chief Creative Officer: Bill Bruce
• Executive Creative Director: Don Schneider
• Copywriter: Jeremy Pippenger
• Art Director: Eric Schutte
• Director of Broadcast: Regina Ebel
• Agency Producer: Filomena Lovecchio
• Director: Traktor
• Production Company: Traktor
• Director of Photography: Emmanuel Lubezki
• Editorial Company: Mackenzie Cutler
• Editor: Ian Mackenzie
• Visual Effects: The Mill

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