Apple - Mac - 1984

Category: commercial

Summary: Classic Apple ad that depicts an Orwellian society that is freed by a woman throwing a sledgehammer.

Video:

Description

Airing during the 1984 Super Bowl, this ad is considered a classic.

People in drab garb march in step to an assembly where a talking head on the screen is indoctrinating them. This futuristic world is representative of the IBM world, and Apple is represented by a woman running with a sledgehammer. She tosses the hammer into the screen.

Text/Voice-over:
On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like "1984."