Apple - Mac - 1984
Category: commercial
Summary: Classic Apple ad that depicts an Orwellian society that is freed by a woman throwing a sledgehammer.
Video:
Description
Airing during the 1984 Super Bowl, this ad is considered a classic.
People in drab garb march in step to an assembly where a talking head on the screen is indoctrinating them. This futuristic world is representative of the IBM world, and Apple is represented by a woman running with a sledgehammer. She tosses the hammer into the screen.
Text/Voice-over:
On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like "1984."
Credits
- Director: Ridley Scott
- Creative Director: Lee Clow
- Copywriter: Steve Hayden
Cast
- Edward Grover ... Voiceover
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