JCPenney - American Living - Anthem
Summary: The launch of the American Living collection from JCPenney and Polo Ralph Lauren's Global Brand Concepts.
Music in the commercial
Lyrics used in the commercial
Leaves were falling, just like embers,
In colors red and gold, they set us on fire
Burning just like moonbeams in our eyes.
Somebody said they saw me, swinging the world by the tail
Bouncing over a white cloud, killing the blues
Now I'm guilty of something
I hope you never do
Because there is nothing
Any sadder than losing yourself in love
And then you've ask me just to leave you
To set out on my own
And get what I needed
You want me to find what I've already had
Aired during the 2008 Academy Awards (Oscars).
The campaign uses examples of Americana to showcase the American Living collection, which includes clothing for women, men and children, footwear, and items for the home.
The commercial opens on a bridge. Scenes include people having fun outside (e.g. Frisbee, skateboarding), a girl stepping on a birthday cake in rain boots, people embracing, and other small town scenarios.
- Director: Bruce Weber