Under Armour - The New Prototype commercial

Summary: Athletes congregate and listen to the Under Armour rallying cry.

Video:

Description

The camera flies over a futuristic city, and shows athletes using unusual training methods. This includes pulling a tire down an alley, doing sit-ups in a garage, doing a workout with a cinder block, sliding back and forth between ice blocks, bungee sprints to practice stealing a base, side jumping over a giant metal pipe, and a tricep pull-down workout lifting a fire escape.

The athletes make their way to a part of the city where the Under Armour is being made by The Big E. "The game has changed. It all starts today. You are the new prototypes. We are Under Armour. The future is ours!"

Credits

Executive Producer: Ross Jones
Executive Producer: Rip Lambert
VP of Brand: Steve Battista
Sr. Creative Director: Marcus Stephens
Sr. Manager, Art Director: Nate Shriver
Art Director - New Media: Brian Boring
Art Director: Eric Clemmer
Production Company: Backyard Productions
Director / Director of Photography: Ericson Core
Executive Producer/Partner: Blair Stribley
Executive Producer/Head of Production: Peter Steinzeig
Producer: Karen Chen
Production Designer: Greg Jackson
Visual EFX: Asylum Santa Monica
Editorial: Beast Editorial
Editor: Igor Kovalik
Sound Designer: Rob Sephton
Music: Machine Head

Cast

Carl Edwards ... Himself
Vernon Davis ... Himself
Jen Hudak ... Herself
Eric Ogbogu ... The Big E

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Comments

Keith February 05, 2008 08:18

There's a full list of the athletes at Duncans.tv but I wanted to double-check the list before crediting them. So far I have the athletes I know were in the ad.
http://www.duncans.tv/2008/under-armor-new-prototypes-at-super-bowl

[Anonymous] May 13, 2008 12:25

This commercial is the perfect example of why Under Armour will never be Nike...because under achieving and washed up athletes yelling about themselves being the future isn't going to beat Nike.