Under Armour - The New Prototype

Category: commercial

Summary: Athletes congregate and listen to the Under Armour rallying cry.

Video:

Description

The camera flies over a futuristic city, and shows athletes using unusual training methods. This includes pulling a tire down an alley, doing sit-ups in a garage, doing a workout with a cinder block, sliding back and forth between ice blocks, bungee sprints to practice stealing a base, side jumping over a giant metal pipe, and a tricep pull-down workout lifting a fire escape.

The athletes make their way to a part of the city where the Under Armour is being made by The Big E. "The game has changed. It all starts today. You are the new prototypes. We are Under Armour. The future is ours!"

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Under Armour (6)

Recent Discussion

archive 05/13/2008 at 12:25 PM
[anonymous] This commercial is the perfect example of why Under Armour will never be Nike...because under achieving and washed up athletes yelling about themselves being the future isn't going to beat Nike.
splendAd Admin keith 2/5/2008 at 08:18 AM
There's a full list of the athletes at Duncans.tv but I wanted to double-check the list before crediting them. So far I have the athletes I know were in the ad.
http://www.duncans.tv/2008/under-armor-new-prototypes-at-super-bowl

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Basics

Brand
Under Armour
Year
2008
Title
None listed
Also Known As
None listed
Country
United States
Agency
None listed
Tagline
The future is ours
Company
Under Armour
Product
The New Prototype
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