GMC - Yukon Hybrid - Why Push?

Category: commercial

Summary: Animation of Sisyphus pushing a boulder up a mountain is used as a backdrop for philosophical questions.

Video:

Music in the commercial

Description

Footage from the 1975 animated short "Sisyphus", about the Greek myth, is shown as the following is said:
"Why push? Why change? Why grow? Why dream? Questions you don't have to ask yourself. When you never say it's good enough. When you never say it can't be done. When you never say never."

The ad doesn't go for humor, but instead delivers a serious message using emotional visuals. Emphasis in the ad is on how the Yukon Hybrid SUV gets 50% better mileage.

The ad airs during Super Bowl XLII (2008).

Credits

None listed

Cast

None listed

More

GMC Terrain - Stormy Weather GMC Sierra - Never Say Never GMC Sierra - Build

GMC (11)

Recent Discussion

archive 06/13/2008 at 12:08 PM
[Camus] One of the better commercials all around I've seen in a long time
archive 02/14/2008 at 09:21 PM
[Æ] great song

View Discussion in Forum View

Questions

Question Posts Last post

Basics

Brand
GMC
Year
2008
Title
Why Push?
Also Known As
None listed
Country
United States
Agency
Leo Burnett
Tagline
Never say never
Company
General Motors
Product
Yukon Hybrid
Terms & Conditions | Privacy Policy |
Feedback
|
Submit Info