Hyundai - Twist

Category: commercial

Summary: A commercial like this during the Super Bowl usually has a twist.

Video:

Description

Genesis, a new luxury car, is shown winding around a cliff-side road. The voice-over does the usual touting of features / price, but then the commercial becomes self-referential and says the ad is debuting during the the big game.

"Now right about now you're probably expecting some crazy big twist or something. Well, here it is."

Then the Hyundai logo is shown.

Text:
Think about it.
Introducing the 375 horsepower Hyundai Genesis.
Summer 2008.

The ad airs during Super Bowl XLII (2008).

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Basics

Brand
Hyundai
Year
2008
Title
Twist
Also Known As
None listed
Country
United States
Agency
Goodby, Silverstein & Partners
Tagline
Think about it
Company
Hyundai Motor America
Product
Hyundai Genesis
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