Hyundai Genesis - Tomorrow commercial

Summary: Not worried about the USA Today Ad Meter, Hyundai says their competitors won't like this commercial.

Video:

Description

Visually the ad takes place in a test facility / light corridor. Hyundai takes a self-referential approach to Super Bowl ads by talking about how this commercial will be perceived.

The voice-over: "We're not sure what the USA Today Ad Meter will think of this commercial tomorrow, but we're pretty sure Mercedes, BMW, and Lexus aren't going to like it very much."

Text:
More spacious than a BMW 7-Series.
Priced like a 3-Series.
Introducing the 375 horsepower Hyundai Genesis.
Summer 2008.
Think about it.

The ad airs during Super Bowl XLII (2008).