Go Daddy - Exposure

Category: commercial

Summary: Indy race car driver Danica Patrick unzips her jacket.

Video:

Description

The above video is just a sneak peek. Will update when the full version is available.

Originally intended to be the on-air Super Bowl XLII commercial, this spot was rejected by Fox, so it will instead be shown at Go Daddy's website GoDaddy.com starting the day of the game - Sunday February 3, 2008.

The concept of the ad includes Danica and an animatronic beaver, the latter of which is referred to by name and why the ad was rejected by Fox.

The gag is celebrities exit their cars to red-carpet events holding beavers. When Danica approaches the press, one guy asks "Where's the beaver?" Danica explains that she can keep her beaver safe and out of sight because having a web site domain with Go Daddy gives her all the exposure she needs.

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Basics

Brand
Go Daddy
Year
2008
Title
Exposure
Also Known As
None listed
Country
United States
Agency
None listed
Tagline
None listed
Company
Go Daddy
Product
None listed
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